Campaniadamare
Here is a collection of different social media posts I created during my time as an intern for Campaniadamare, a ceramic store and cooking school located in Sorrento, Italy.
In this role I ran both the store’s Instagram and TikTok accounts. I utilized each platforms to tailor to a different audience.
Some posts were platform-specific, while others were versatile and used on both platforms.
While making Instagram posts for Campaniadamare, I targeted an older audience and drove engagement by creating posts that generated responses from viewers. I also took advantage of Instagram’s algorithm, making short-form video content to get more views.
TikTok
While creating TikToks for this brand, I targeted a younger audience. To tailor to this audience, I followed more trends and used tags that would reach a younger crowd.